Analytics health checks

We can carry out a full audit of your Google Analytics and Google Tag Manager accounts, properties and containers, checking all settings follow best practice and testing all tracking, in order to provide recommendations for improving set up, data accuracy, privacy and security, and more.

Analytics tracking discovery

We can carry out a review of your organisational strategy alongside a review of your website, followed by a workshop, to recommend Google Analytics tracking that could better help you measure goals and understand website users.

Tools setup and GDPR compliance

We can install your desired tracking tools within Google Tag Manager, fully integrated with Google Consent Mode v2 and your chosen Consent Management Platform (CMP / cookie banner) to ensure your data collection is compliant with privacy laws and guidance.

We can also carry out cookie audits of your website, to help you better understand where you’re at with privacy and what you need to include in your cookie policy.

Custom events tracking

We can set up any custom Google Analytics events tracking you desire within Google Tag Manager, whether this was scoped out during a tracking discovery project, or it’s just something you’re curious about measuring.

Google Analytics custom reports

Feeling limited by Google Analytics’ built-in reports? We can set up custom reports in Google Analytics to help you better segment your data and understand different audiences, to provide a home for any custom events you might be collecting, or for any other reason.

Custom dashboards setup

Not a fan of the Google Analytics user interface (UI)? We can set up custom data visualisations for you in Looker Studio, not only using Google Analytics data, but data from other sources that you feel is relevant to help measure your goals and better understand your target audiences, giving you a convenient overview of your most important metrics, all in one place.

Google Analytics training

We can provide training to your staff on how to use Google Analytics 4’s different reports, whether this is a basic introduction to GA4, or more specific training on custom reports.

For the more technical, we can also provide training on how to set up custom tracking within Google Tag Manager.

Data analysis and reporting

We carry out data analysis projects big and small – whether you need a large discovery piece done to inform a website redesign or help better understand your users, or want smaller regular updates to help you understand how your digital efforts are performing, we can provide data analysis across a range of tools including Google Analytics, HotJar and Google Search Console.

Technical tracking support

Something in your tracking set up not working? We can provide technical support to investigate and fix any issues you may have with Google Analytics or Google Tag Manager.

SEO (Search Engine Optimisation)

Organic search is the number 1 way most websites now get their traffic, so if you’re not optimised for search engines, you might be missing out on potential audiences. We can carry out an SEO audit of your site, looking at both content and technical SEO, to provide recommendations to improve. We can also carry out research on keywords, competitors and similar to help you with SEO strategy, as well as carrying out technical SEO fixes on some WordPress websites.